Michael Sick

Sick Consulting
12534 Caminito Mira Del Mar
San Diego CA 92130
858 509-8930

SDBR Category: Advertising, Marketing & Business Development

Company Description:

Sick Consulting is a nationally recognized, innovative management consulting firm specializing in strategic marketing, advertising and business development.

Sick Consulting works with clients on a project basis or on an ongoing basis in which Michael Sick serves as a “virtual” part time CMO (Chief Marketing Officer) to help them compete more successfully in the marketplace. We also take on short terms projects in which we provide a diverse set of services from performing a brand audit, to participating in a new business effort, to defining new business opportunities, mentoring, interim management, integrating online and offline marketing or developing best practices.

Sick Consulting has two full time consultants and a network of service providors that can provide comprehensive marketing program support.

Bio:

Michael Sick has worked with clients across the United States, Europe, Australia, the Middle East, Asia and South America.

A long time observer of consumer behavior, Michael Sick brings a vast amount of experience to the task of building brands and businesses for clients. Having worked for agencies on the Jack In The Box and Kentucky Fried Chicken Accounts, Mike also brings significant senior client side experience in the restaurant industry with brands like Arby’s, Burger King, Jack In the Box, Pizza Hut and others. Sick has been a Marketing Vice President for five brands including jack In The Box, Pearle Vision and Arby’s.

Positioning a brand is an important first step for every marketing plan. Michael Sick has “re-positioned” his own last name through the use of the “Get The Sickness” theme which defines the “Sickness” as the belief that you can get better every day. That is the value proposition that is provided to clients. Visit www.GetTheSickness.com for more info.

Mike has been involved with hundreds of new product launches including the Pan Pizza at Pizza Hut, Grilled Sourdough at Jack In The Box and Market Fresh at Arby’s. Mike knows first hand that new products are the growth engines for most companies.

The highly competitive restaurant industry honed Mike’s keen understanding of competitive strategy and he has applied his insight with great success for many other brands in a diverse set of industries including Pearle Vision, Coca Cola, Comp USA, PetCo and companies involved with software, wireless, entertainment and electronics.

Mike brings a unique perspective demographically having lived on the east coast, the west coast and in Texas. He also has done extensive research into the buying habits and preferences of young people being the father of four college age children.

Michael is also an inventor and entrepreneur having developed the Surf-Grip (www.Surf-Grip.com).

In his free time, Mike is a black diamond skier, an underwater hockey player, a BBQ chef and a writer of fiction.